August 16, 2025
“With each passing year we increasingly realize the immense importance of adequately presenting the program to every new prospect who is in the least inclined to listen. Many of us feel this to be our greatest obligation to him and our failure to do so our greatest dereliction. The difference between a good approach and a bad one can mean life or death to those who seek our help.”
AA Co-Founder, Bill W., May 1947, “Adequate Hospitalization: One Great Need”, The Language of the Heart
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